The social media marketing tactics, the world as we know, is evolving and many of its populace are embracing the digital world. A study showed that at least 4.2 billion people are social media users, accounting for 53.6% of the world’s population.
The COVID-19 pandemic created a spike in people’s online and digital activities with an average internet user spending 2 hours and 22 minutes on social media every day. That’s 16 hours per week and 848 hours(35 days) per year.
Armed with this information, it is important to note that social media is fast becoming a pillar in communication, connection, marketing, spreading information, and creating awareness.
The right social media strategy will help entrepreneurs reach a wider audience, gain more leads, and convert them into loyal customers.
Below are some social media marketing tactics just for you:
- Discover and develop the selling point of your brand.
What most brands don’t realize is that their customers and potential customers get easily bored of content that they can’t relate to. The key is not just to be on a strict social media schedule, it’s also to be human. Find ways to develop what attracted your audience and keep at it.
Also Read: 4 Ways to Become Popular on Social Media.
While a humorous post may not make sense for every brand, it’s important to discover and develop a voice in the area of your target audience.
Some brands do this by posting memes and jokes, while others do this by focusing on honest conversations with their audience, and mixing up their content from time to time. The key is to be “relatable” in your social media strategy.
- Learn which social media platforms your target audience uses, and which ones they don’t.
There are a lot of social media platforms that one could use in promoting their brand. A majority think Twitter, LinkedIn, Facebook, WhatsApp, Instagram, and YouTube are the primary channels but they forget Pinterest, Snapchat, Tumblr, TikTok, and lots more.
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The key is to learn your target audience, find out which social media platforms they use and nail those first.
- Go the extra mile. It’s not all about creating content, there is more.
Most people hate being “sold” to. They would probably avoid your page if it looks all business-like and self-serving. You can help spice up your page by sharing content from other social media users that resonate well with your target audience and also sharing maximum value while marketing your brand.