Mobile applications are applications software designed to run mobile devices such as Android phones, iPhones, or tablet.
Mobile applications don’t multi-tasking because of the limited hardware resources
Types of mobile applications
There are three types of mobile apps, and they are.
you don’t need to download web apps, so this feature helps you save space on your device, but they need an internet connection to work.
Native apps: these are apps that are built specifically for a particular operating system.
They are built in such a way that you can’t download an iPhone app on an android app and vice versa, native apps are built with programming languages such as Kotlin, swift, objectives, and python,
they are faster and more reliable, and they give better UI experience, but it takes up space and if there is a need to update, you will have to download a new file.
Hybrid apps: these are a combination of web and native apps, but they look and feel like native apps.
They have a home screen icon, they are faster, they can function online and are responsive.
And they make use of a mixture of web technologies and native APIs, and they are developed using Swift, HTML5, objective C, etc.
Categories of mobile applications
Entertainment apps: the main purpose of this app is to keep you entertained.
These apps keep you entertained if you are in transit, resting after a long day or trying to catch up with happenings in the entertainment industry.
These apps come in video, text or audio format, examples of such an app are Netflix, YouTube etc.
Social media apps: these are app built for the sole purpose of connecting with people online
these apps are used to share live video, pictures, text and audio.
Each social media app is built-in a unique way to serve a unique purpose.
Examples of social media apps are Instagram, Facebook, and WhatsApp
Educational apps: these apps teach and educate people.
If you are thinking of learning something new or taking an online class, you should consider educational apps.
Examples of educational apps include, Coursera, Duolingo
Productivity apps: these are apps that help in our day-to-day activities, they are also known as business apps.
They help to plan and organize your activities; they help you make things easier.
Examples are your Gmail which is used to send emails, PDF which is used to type documents, canvas which is used for graphics design, etc.
Game apps: these are apps built to keep you busy, they help in brain work
They have games for different audiences, examples of game apps are, scrabble, chess, talking Angela, etc.
Importance of mobile apps
Marketing: mobile apps help to promote marketing activities by creating leads that are beneficial to the business
They also help in promoting your business by advertising it.
Advertising on mobile apps is cheaper than traditional method of advertising.
Increase visibility: because businesses are online and mobile apps are easy to access, your brand visibility will increase as more people get to see your business.
Mobile applications are a must-have for everyone.
In installing these apps, priority should be given to certain things such as features, importance and type.